In my personal time, I have been running a sustainable fashion blog, Restitchstance, for three years. It started as a creative outlet on a free WordPress site; since then, I’ve grown it into a resource that has been featured on publications such as The New York Times and Bitch Media.
My blog currently receives 18k pageviews and 7k visitors a month and experiences continual month-over-month growth from organic traffic, thanks to my SEO-driven content and social media strategy.
Here are some blog articles that give you a sense of my natural voice and writing style:
- 7 Ethical Brands Making Fine Jewelry Affordable – This one performs well in organic search.
- 10 Must-Read Novels and Short Story Collections by Asian American Authors – This one showcases my writing ability (and my taste in literature).
As the Content Marketing Manager at Canto, I managed the blog editorial calendar for community and company culture content. The goal of my articles was to develop a strong brand voice and boost customer advocacy (our SEO content strategy was run separately by a colleague).
Here a couple of my favorite articles I wrote for Canto:
- The Canto Team’s Top Tips for Working Remotely – As the coronavirus pandemic created a WFH revolution around the world, we wanted to create helpful content that positioned Canto as a resource for remote teams – but we had to take care to be sensitive and to not appear opportunistic.
- Creative Spotlight: The Musical Journey With Joe Monticello of New World Symphony – I ran an ongoing series that featured our most inspiring customers. It was a joy to chat with such interesting folks and to share their stories with our community of creative professionals.
- Meet the Dogs of Canto – Was this just an excuse to make all my coworkers send me pictures of their dogs? You’ll have to interview me to find out.
As the Content Developer at Igneous, I managed the blog editorial calendar and developed compelling blog content with a rich diversity of voices by authoring and ghostwriting articles, as well as sourcing guest bloggers. In addition, I coordinated an overhaul of the blog layout for a better user experience.
Here are some high-performing blog posts I have written:
- In the Machine Learning Era, Unstructured Data Management is More Important Than Ever
- Backup vs. Archive: The Case for Incorporating Both in Your Data Management Strategy
Cat Chiang 