As the Content Marketing Manager at Canto, I provided support for email marketing activities.
I had the honor of writing the coronavirus response email from our CEO that was sent to all of our customers.
I also supported sales by writing multimedia outreach email templates with GIFs and videos.
As the Content Developer at Igneous, I worked on various drip campaigns, event follow-ups, and a quarterly newsletter that went out to our entire database.
Here is an example of an e-mail drip campaign I wrote:
Subject line: What’s the Big Deal with Unstructured Data, Anyway?
Preview text: In the age of AI/ML, unstructured data will be more important than ever. Here’s why.
Subject line: Unstructured Data Management is the Future—Here’s How to Get There
Preview text: Here’s how to evolve from unstructured data protection to unstructured data management.
Subject line: The 4 Core Tenets of Unstructured Data Management
Preview text: Guide your unstructured data management strategy with these 4 core tenets of UDM.
Cat Chiang 