Nimble Made is a men’s dress shirt brand targeted towards slimmer men. The founders wanted to emphasize their Asian American backgrounds and how that was critical to the core identity of their brand.
I helped the founders create a tonal style guide for their brand, drafted copy for their website that told their story and celebrated their values, and wrote captions for the brand Instagram.
They liked the tagline I developed for them so much, they printed and framed it!
Cat Chiang 