For both my roles at Canto and Igneous, I have managed the B2B social media channels, including LinkedIn, Twitter, Facebook, and YouTube, using tools such as Sprout, Buffer, Hubspot, and Oktopost – always taking care to champion the brand voice.
In my personal time, I have grown my sustainable fashion Instagram account to almost 7k followers. My account supplements my blog, Restitchstance (read more about it in my Blogging section). I engage my audience with daily stories, almost-daily feed posts, and IGTV videos.
One of the ways I’ve built my following and engaged with the broader community is by hosting hashtag challenges. This spring, I partnered with other sustainable fashion influencers to host #SlowFashionSpiritWeek, a week of themed outfit challenges. We have been blown away by the participation so far!
I have also nurtured a growing Pinterest audience, which drives significant traffic to my site.
Cat Chiang 